Daniel Lohman, CPSA Category Management Solutions
The Importance of Natural Organic Products in Traditional Retail
Daniel Lohman, CPSA is the Organic and CPG Industry Strategic Advisor. He is certified at the highest level of category management proficiency: Certified Professional Strategic Advisor.
Daniel is a trusted and respected member of the natural community. With more than 30 years of experience, he serves as an advisor/mentor to Circle Up, Naturally Boulder, The Innovation Center of the Rockies, is a next mentor, Brick Meets Click Black Belt, BWG Strategy Advisory Board Member, and a Project Nosh/BevNet Expert He is a Natural & Healthy Show, BevNet Live, The Mexican Healthy Products Summit, Natural Products EXPO, Supply Side, ECRM, World Alliance For Retail Excellence And Standards. He is also an internationally published author whose articles appear in Progressive Grocer, Whole Foods Merchandiser, The Category Management Association, Supermarket News, The Natural Food Merchandiser, New Hope 360, next, The Natural Product Insider, Progressive Grocer Independent, Linked-In, Food Navigator, GoSpotCheck, World Alliance for Retail Excellence and Standards, ECRM, Western Grocer, and LOHAS. He wrote a chapter in Bob Burke’s Natural Products Field Manual and has published the Strategic Solutions And Guide To Grow Your Natural Business. His “What You Need To Know” articles are available at: WWW.CMS4CPG.COM.
While at Kimberly-Clark, Unilever and SPINS, Daniel was responsible for mentoring, growing sales, and teaching category management theory and principles. He is uniquely qualified and has worked with and supported hundreds of natural and conventional manufacturers, retailers and brokers. His extensive knowledge and expertise reaches beyond traditional category management and has earned him recognition throughout the industry as an expert and thought leader.
Daniel assists companies giving them a sustainable competitive advantage helping them compete head-to-head with the most sophisticated big brands. His company, Category Management Solutions, provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage.
Steve French- Managing Partner, Natural Marketing Institute (NMI)
The Hottest Health & Wellness Trends in Mexico: What’s Next?
The health and wellness marketplace has undergone dramatic changes over the past several years. And Mexico offers a prime opportunity for companies of all sizes and product portfolios. Mexican consumers are becoming savvier when it comes to taking charge of their own health and have a range of unmet needs. Join trend forecaster Steve French as he presents the hottest health and wellness trends and how they will impact the food, beverage, personal care, household goods, pet care and supplement markets. Come learn about tomorrow’s Mexican trends today!
Steve French is Managing Partner of NMI, a leading international strategic consulting and market research firm specializing in health & wellness, sustainability and healthy aging. Steve has over 30 years of strategic marketing, business development, market research, and management experience. Complementing a BS and MBA in Marketing, Mr. French has accumulated extensive insight and knowledge into today’s consumer and market trends. Mr. French has pioneered a range of consumer databases based on interviews from over one million global consumer interviews to help clients navigate, identify and validate market opportunities. He is a frequent speaker at many industry events and conferences, is regularly sourced by media, and an author of numerous published articles and written research reports used across many industries.
Alejandro Velez, Co-Founder/Co-CEO, Back to the Roots
Volvamos al tiempo en que la alimentación era un asunto personal
Back to the Roots was founded in 2009 by then college seniors Alejandro Velez and Nikhil Arora after discovering how to grow gourmet mushrooms on recycled coffee grounds. Since then, Back to the Roots has evolved from urban mushroom farming to a thriving business on a mission to undo food and reconnect families to it through fun, innovative, and delicious Ready to Grow and Ready to Eat products (Organic Mushroom Farm, Water Garden, Garden-in-a-Can, Organic Stoneground Flakes, Organic Breakfast Toppers, and Organic Stoneground Crisps). Back to the Roots currently sells its products in over 14,000 stores worldwide, including Whole Foods Market, Target, Costco, The Home Depot, Nordstrom, Petco, Cost Plus World Market, Loblaw, Giant Eagle, Wegmans, The Fresh Market, Crate & Barrel, Urban Outfitters, Safeway, and Kroger.
Nikhil and Alejandro have been honored with several awards recognizing their efforts in sustainability and entrepreneurship including BusinessWeek’s “Top 25 Entrepreneurs under 25,” Inc.’s “30 Under 30,” Inc. 500, Forbes’ “30 Under 30,” and CNN’s “10 Next Entrepreneurs to Watch.” In addition, Back to the Roots was named a 2013 Martha Stewart Top Ten American Made honoree and recognized by President Obama as Champions of Change.
Cathrin Kurz – Senior Manager Marketing & Innovation at Ingredion Mexico
Health & Nutrition. The Mexican View
Cathrin Kurz works as Senior Manager Marketing and Innovation at Ingredion, a leading global ingredients solutions company. Ingredion makes sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals.
Explore the current Mexican consumers´ view on Health & Nutrition. Understand how eating habits are affected by the health and nutrition trend and which are the ingredients and food and beverages favored by Mexicans. Finally, take a look into the habits and preferences of the part of the population affected by diseases like diabetes or food allergies. Join us and discover the latest insights on healthy lifestyle and healthy food, based on a large scale consumer research by Ingredion and take a closer look into the Mexican consumers´ perspective.
Cathrin has over 10 years of experience in the food industry in various Marketing functions, varying from strategic marketing, market research, communications and business development. Cathrin holds a Master’s degree in International Finance and Marketing from the University of Maastricht in The Netherlands and has extensive international experience in the food industry, As a marketing manager at Ingredion Mexico, Cathrin gained insights and a broad understanding of today’s consumer and supplier trends and developments in Mexico.
Monique Marez, Director of International Trade, Organic Trade Association (OTA)
Success in the Organic Market: Trends, Research, and Trade Policy
Monique functions as a creative member of OTA’s marketing and policy teams. Her core responsibility is to help expose, spread, and educate the international community on USDA certified organic products, systems, and regulations. The goal is to share the diversity, quality, and integrity of American ORGANIC around the world, thereby increasing the profile of ORGANIC everywhere she works. Monique executes this mission by developing, securing funds, implementing, and evaluating OTA’s international strategy. A key responsibility is creating demand and facilitating trade for USDA certified organic products through policy change, diminishing technical barriers to trade, and market promotion. She has in-country experience in Austria, Canada, China, France, Germany, Holland, Italy, Kuwait, Japan, Mexico, South Korea, Switzerland, Taiwan, and the United Arab Emirates. Monique graduated from Yale University with a double degree in Ethics, Politics, Economics & International Studies. She holds a master’s degree from New York University in Food Systems.