Title of Presentation:

Be a Part of the Healthy Lifestyle and Nourish Your Consumers

Speaker: Dr. Hania Gonzalez, M.D.

• A Physician with a Masters Degree in Nutrition and specializes in obesity.
• Currently studying at the Institute of Functional Medicine in the USA
• Author of a book “Managing Patients with Obesity”
• Developed Clinical Nutrition chapters for many other books
• Has given conferences for Laboratories such as Abbot Mexico, Baxter Mexico, Mexican TV and Mexican Public Health Institutions and a conference for Health Institutions in Guatemala.





Title of Presentation:

Discover 25 Ways to Make Your Business Healthier and More Profitable

Luis Eduardo Herrera is a Biochemical Engineer with an MBA from ITESM, with honorable mention, as well as specializations at IE Business School, Northwestern University, The Wharton School and Harvard, has certifications in different disciplines, including Disruptive Innovation, Commercial Modeling and financial, Modeling through Canvas, Category Management, Marketing, Negotiation, Project Management, among others.

He is an active consultant and speaker at different conferences in Mexico, the United States, Asia and Latin America, and has taught at prestigious universities in Mexico and Latin America. He is currently Executive Vice President for Latin America at the Category Management Association.

An executive member of the Steering committee for CatMan 2.0 whose objective is to update the Category Management model developed 20 years ago, which will allow all practitioners, in all sales channels, globally, to better meet the needs of customers .

An executive with a vast experience in the retail industry, where he has developed and led Commercial, Merchandising, Marketing, Pricing, Own Brand Development, ecommerce, Credit, Corporate Purchasing, Format Development, Research and Development areas in addition to having implemented models of Category Management and Shopper marketing with great success in various organizations.

Additionally, he has worked in CPG multinational companies leading sales, corporate purchasing, logistics and production areas. He is an author of articles and editor of several specialized magazines in the sector.



Title of Presentation:

Your Consumer is Changing –What Mexicans Look for in Health Food and Drinks

Rudolph Garza Innovation Manager Nutrition and Wholesome, Ingredion Mexico

– 8 years+ work experience in food industry

– Food Engineering graduate with Industrial Marketing degree from ITESM

– Final Product Engineer – Kellogg´s

– Health & Nutrition Business Development Manager for Latin America – Jungbunzlauer