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January 22-24, 2026 – Puerto Vallarta, Mexico
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Suppliers from 10 Countries, 40 Mexican Retail Stores, Mexican Distributors, U.S. Buyers Connect at 11th Annual The Mexican Healthy Products Summit
The Mexican Healthy Products Summit, is the leading international event connecting Mexico’s major retailers and distributors with international healthy products companies seeking to enter or expand distribution in the Mexican Market.
IMMEDIATE RELEASE – Puerto Vallarta, Mexico (February 4, 2025) – Healthy products suppliers from 10 countries and 40 Mexican retailers along with a key group of Mexican distributors and U.S. Buyers connected at the 11th annual The Mexican Healthy Products Summit. It was a record number attendees along with key expert speakers from Americas Market Intelligence and Ingredion gathering to help drive more healthy products onto the retail shelves in Mexico.
Some of the stores in attendance included supercenters such as Smart & Final and City Club; Supermarkets such as City Market, La Comer, HEB Mexico, Chedraui, Al Super, Casa Ley, La Mission Super, Super Aki, Super Mode and Super Kompras; Specialty Health Stores such as GNC, Nutrisa, Super Mayoreau Naturista and Starbucks; Pharmacies including Farmacia del Ahorro, Farmacia San Pablo, Farmacia Natuvit and Farmacis Prixz; Convenience Stores such as Oxxo, Kiosko and Go Mart; Department Stores including Sanborns, and Online Stores such as Amazon and Mercado Libre, and many more stores from all throughout the country. For the first time, U.S. buyers were in attendance looking for unique Latin American products for their American consumers.
In attendance were a diverse group of exhibitors representing categories including food and beverage, vitamins, supplements, beauty, personal care, household cleaning, ingredients and pet care. There were also a number of co-packers at the Summit looking to help American and Latin American companies manufacture their products in Mexico.
Suppliers, buyers, and expert speakers had the opportunity to establish and build relationships in an intimate and effective setting with private one-on-one meetings and invaluable networking and educational events overlooking beautiful Vallarta Bay. Morning sessions feature speakers with the latest information on topics ranging from Reaching the Mexican Consumer, The Latest Healthy Lifestyle Trends and Research, The Changing Retail Landscape, and much more.
Healthy products exhibitors were from the United States, Canada, Mexico, Chile, Colombia, Brazil, Ecuador, Peru, Guatemala, and Italy. “We are very proud to be celebrating our 11th Summit. Over the past 11 years the Mexican healthy lifestyle market has grown quickly, with many new companies from across the globe entering it. With healthy food, beverages, vitamins and supplements leading the way and healthy personal care and beauty products gaining quickly in popularity, the market is gaining the favor of suppliers globally and we plan to continue increasing our international presence at 2026 Summit.” said John Pagliaro, Founder of The Mexican Healthy Products Summit.
The next Summit will be held January 22-24, 2026, at the newly renovated Sheraton Buganvilias Resort and Convention Center in Puerto Vallarta, where a select group of key Mexican distributors will join invited Mexican retail buyers along with a group of U.S. buyers to meet international heathy products suppliers wanting to sell in Mexico, the U.S.’s number one trading partner.
lucrative Opportunity in a Fast-Moving Mexican Market
With a population of over 131 million, a median age of 29, and a growing younger adult market, Mexico’s burgeoning healthy products market reflects a growing, educated, middle class wanting to get healthier. The many supermarkets and new specialty health stores opening in Mexico’s major cities are looking for new, high quality, healthy products for the increasing number of Mexican consumers who are including healthy products in their lifestyle. Plus, with the government’s campaign to fight obesity through education, food nutrition laws, the successful junk food taxes, and increased access to healthier products, now is the time to enter Mexico.