Why Mexico?

As the healthy lifestyle movement sweeps across the U.S., our southern neighbor, Mexico, is also in the midst of a surge in healthy living. In Mexico, the demand for healthier products has been growing over the last several years given the rise in overall health awareness and due to a large young population, 50 percent of the country is under 25, driving healthy living.

Mexico is considered the most obese country in the world, and for this reason, the Mexican government has made a commitment to health education campaigns and food nutrition laws focusing on young children. Due to these health awareness promotions, a large number of Mexican consumers are now adopting healthier ways of life including better eating habits.

 Mexico is the United States’ largest export partner
 Many Duty Free benefits under The North American Free Trade Agreement
 The largest Hispanic country in the world with a fast growing middle class
 A fast growing, diverse economy
 A large and growing young population with a rising level of education
 Geographically, Mexico is much more affordable and an easier market for exporters